Josecarlos Fernández, Visual Strategist, Graphic Designer

Curious? Inspired? Just passing? Welcome!
I’m Josecarlos: designer, strategist, and professional overthinker of small details.

Let’s get into it ↓

A different
point of view.

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Branding / Print
Digital / Motion

Selected projects

A few favorites to start.
The rest is further in.

There’s more beneath the surface.

Ready to get
into it?

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INTO IT

Scroll to get into it ↓

Branding / Print / Digital / Motion

One curiosity.
Many possibilities.

Find your own way through the work.

↓

Branding

Print

Digital

Motion

View on Vimeo ↗
The mind behind the work

Curious by nature.
Designer by instinct.

My work starts with understanding what needs to be said and finding the visual language that makes it connect.

I’m a Visual Strategist working across brand identity, editorial and digital design, art direction, and animation. Different formats, same curiosity: what makes this worth someone’s attention?

I collaborate with teams across global markets, connecting ideas from the first conversation to the final frame. Along the way, I ask inconvenient questions and obsess over details most people will never consciously notice. I take the work seriously. Myself, slightly less.

Portrait of Josecarlos Fernández
Spanish NativeEnglish C1Portuguese B1